Question:
Benchmark of a pilot program ‘Seeds Of Prosperity’ in India, and advice for implementation of a wider scale in India and Kenya
My idea:
Extracting learnings from local project leaders concerning improvement in the process of implementation, carry out qualitative research in the new communities for implementation to gain more insights in barriers and motivations around specific target behaviour
Implementation:
Benchmark carried out and presented, formulated research questions for qualitative research
Learnings:
The positive effects of Social Marketing need to be spread more widely and become more widely known